Concept design is the initial big picture or macro design.

It shows us what problems the product will solve, how it will solve them, and what it will feel like as it is solving them. Arguably the most creative stage of product development, concept design is stickies slapped on whiteboards, ink and wash, napkins and crayons even. It calls on us to consider sweeping ideas and all the various possibilities. The more the better. In concept design lies the very soul of innovation.

Conceptual Design is an early phase of the design process, in which the broad outlines of function and form of something are articulated. It includes the design of interactions, experiences, processes and strategies. It involves an understanding of people’s needs – and how to meet them with products, services, & processes. Common artifacts of conceptual design are concept sketches and models.

At ???? we believe in the power of effective design and that consulting with a quality creative partner will give your business a competitive advantage.